
AI Search Market Share 2026: ChatGPT vs Google vs Perplexity (What Marketers Should Do Now)
AI search is changing how buyers discover brands, but the market is not a clean “Google vs ChatGPT” swap. Google still dominates global search volume, while ChatGPT leads consumer mindshare in AI assistants and Perplexity is carving out a research-first niche. This guide breaks down current market-share signals, what they mean for marketing teams, and how to win visibility with GEO.
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